Yesterday a reader contacted me and asked her to post her comment anonymously.
"Thanks you for standing your ground Mirla. I agree that it is inappropriate for employees or those professionally connected with an app company to "review" their own apps in iTunes. It never occurred to me that one would even consider doing so.
I also agree with your points about citing research in your app description. All claims should be able to stand up to critical review and it really doesn't matter if your are "one of the first" or author/creator of X number of apps. A reputation is made by doing quality work – not quantity.
If possible, I would like you to post this as an anonymous comment. I am also an app developer and don't want to get caught in the cross-fire."